Chevron provides web analytics consulting, which involves Identifying the best web analytics solution for you Identifying which metrics to track Implementing the web analytics solution Interpreting numbers thrown back by the web analytics software and drawing conclusions.

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Why do you need a web analytics consultant?

Web analytics software is relatively easy to install. Just paste some code on every page and you're done!

However, pasting the code does not mean that you will get all the right stats. It is extremely important to first determine which stats are useful to you. E.g. - The time spent by visitors from each source on a site may be an extremely important factor to track for news websites. In contrast, for an ecommerce website selling stuff, total sales for each marketing campaign/source.

It is also important to be able to interpret the figures thrown back at you by the web analytics software in the right way. You need to understand what a bounce rate of 45% means in the context of your website and how you can use this figure to improve your conversion rate.

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Our web analytics consultants use their immense experience and expertise to interpret your web analytics data and then help you apply this data to improve your website's conversion rate.

So get in touch with web analytics experts at Chevron and let them help you improve your site's conversion rates and return on investment.

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