Internet Marketing Services - SEARCH ENGINE MARKETING


 

Search Engine Marketing


Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC ads appear at the top and to the right of your search engine result pages.

Who needs Pay per click?

Unlike SEO, search engines charge for every visitor that they send through their pay per click programs. Hence, this form of advertising works out more expensive than organic search engine optimization. However, through programs like Google Adsense, a lot of websites now display relevant PPC ads. This means that PPC advertising can result in a lot of targeted traffic and potential customers.

Organic SEO takes time to take effect. In sharp contrast, PPC campaigns can be setup within days if not hours.

All major search engines now have a paid search marketing program. Google has Adwords, Yahoo has Yahoo Search Marketing, MSN has Adcenter, Bidvitizer, Adbrite and many more.

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PPC Campaign Management with Chevron

The pay per click managers at Chevron, through our unique PPC campaign methodology and campaign tracking management system strive to increase your sales while reducing your cost per click, thus leading to maximized ROI. We can set up and handle your pay per click campaign using Google AdWords, Yahoo Sitematch (previously Overture) and other smaller PPC engines. We design your pay per click campaign so as to achieve maximum click through rates (CTR), observe conversion rates over time and edit campaigns resulting in maximization of ROI.

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